Today’s online business truly depends upon the continuous evolution of the technologies and its impact. Looking back to the olden days where businesses will rely on media and press to promote their products or service, things has changed a lot and now it’s totally a different game. The use of internet marketing has got a vital part of lifting business to its next level.

Though there are many techniques in online marketing, e-mail marketing plays a major role in establishing tremendous growth over a short period of time. Especially in India, email marketing has been taken seriously and companies are investing large amount of money on email campaigns.

Taking into the fact that email marketing has a bright future, IMC, has formulated clear marketing strategies that helps businesses to beat their competition with effective cutting-edge techniques to enhance the career of students.