You cannot improve what you don’t measure. Web analytics is all about analyzing the leads to the traffic and conversions that help in focus on the time and resources on tracking and measuring your ROI. Our web analytics training will focus on collecting, analyzing and reporting internet data for the purpose of optimizing web usage. All the websites that runs online marketing campaigns use web analytics tools and techniques to measure the results of the advertising campaigns.

At IMC, web analytics are divided into two types viz. off-site and on-site web analytics. Off-site web analytics is all about the measurement and analysis of a website whether you own it or manage it. This includes measuring the potential audience of a website, its visibility and reputation, reviews and other buzz that are happening around the internet. Our on-site web analytics training in Chennai is about measuring the visitor’s behavior on the website, including the traffic and conversions, key performance indicators (KPIs), audience response and much more. Candidates those who pursue web analytics training at IMC will also earn Google Analytics certification.