In olden days, businesses have nothing much to interact with internet, computers or technologies, whereas now it has become a mandatory for companies to have a website to attract potential customers online. Having a well-designed website is alone not enough; it all requires a well-thought SEO strategy to yield a maximum profit via search engines.
SEO is all about optimizing a webpage for the search engines like Google, Bing, Yahoo, etc., to figure high on the search engine’s result page that in turn lead to millions of visitor to the website. Here at IMC, we provide SEO training in Chennai that help you understand how to increase website traffic and sales through proven tactics trained by skilled professionals.
Our search engine optimization courses in Chennai will focus on how to promote a product or service via the search engines and how to build a brand’s image through creative marketing strategies. Join our training institute in order to enhance your career opportunity in SEO!
For those who want to build an accomplished career in search engine optimization (SEO) can avail this course and enhance their marketing skills in terms of optimizing the website for both visitors as well as the search engines.
· What is SEO?
· How SEO Works?
· What is a Keyword?
· What are Competitors?
· Search Engine Types
· What is a SERP?
· How are the results presented on a SERP
· Organic and Inorganic Results
· Site Positioning
· What is meant by “Cached”?
· What is SERP update and SERP movements? (Frequency of update)
· Market Research
· Keyword Research and Analysis
· SWOT Analysis of a Website
· Information Keyword
· Navigation Keyword
· Transaction Keyword
· LSI Keywords
· Tools Used for Keyword Research
· Localized Keyword Research
· Competitor Website Analysis
· Choosing Right Keywords to the Project
· What are Search Engine Spiders?
· How do Spiders Crawl the Internet and Collect Data?
· How can webmasters control Crawlers?
· Crawler IP address and Name
· Controlling crawlers using Robots.txt
· Controlling crawlers using the “no follow” tag
· Controlling crawlers with htaccess
· Data Indexing
· Domain Selection
· Hosting Selection
· Meta Title Optimization
· Meta Description Optimization
· URL Optimization
· Internal and External Linking
· 301 Redirection
· 404 Error Pages
· Canonical Implementation
· H1, H2, H3 Tags Optimization
· Image Optimization
· Optimize SEO Content
· Check for Copyscape Content
· Landing Page Optimization
· No-Follow and Do-Follow
· Indexing and Caching
· Creating XML Sitemap
· Creating Robot.Txt
· HTML Validation Using W3C
· Bounce Rate
· CTR
· URL Structure and Length
· Analysis of Page Speed
· Schema.org
· 301 Redirects
· Robots. TXT
· Internal Linking (High Priority to Low Priority)
· Sitemaps.XML
· Essential Schemas to Implement
· AMP
· Link Building Tips & Techniques
· Difference Between White Hat and Black Hat SEO
· Alexa Rank, Domain, Authority, Backlinks
· Do’s & Don’ts in Link Building
· Directory Submission
· Social Bookmarking Submission
· Search Engine Submission
· Article Submission
· Press Release Submission
· Forum Submission
· PPT Submission
· PDF Submission
· Classified Submission
· Blog Commenting
· Guest Blogging
· Outreach
· What are Inbound Links?
· Why develop inbound links for a website
· PR
· SERP
· Traffic
· Understanding One way and Two Way (reciprocal) links
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